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How to Prioritize Leadership Development

Ask any individual in a position of leadership, and most of them will tell you that leadership development is important. Many smaller organizations don't invest in leadership development, either due to budgetary restrictions or perceived lack of expertise.

How to make leadership development a priority

But how do you make it a priority, especially in smaller or flatter organizations?

Short Answer

The short answer is that you have to make time for it.

You have to talk about it all the time.

You have to build it into your schedule.

Long Answer

The longer answer is this:

Often we create our own blocks for leader development.

As a current or aspiring leader, you need to be honest with yourself about what it means to be a great leader.

You need a formal way of measuring what good leadership is so you can manage against that, rather than your own self-defined concept.

It can be scary to put a formal process into place because you have to look in the mirror and be very honest with yourself.

You have to develop a very high level of transparent self-awareness.

You have to acknowledge that while you may be a good leader, there’s still some work to be done to be a great leader.

You have to admit that development is a lifetime process, not a single event.

You have to realize that your emotions (yes you have them) are always in play with every decision you make.

Creating self-awareness about your own feelings about personal development will play a key part in rolling out a leadership development program in your organization.

Making Leadership Development a Topic of Discussion

Here are two simple ideas for annual events to create energy around leadership development discussions:

Annual exec offsite

Every year you can host an executive offsite.

Commit to dedicating 25%–50% of the material to advancing talent and leadership.

Put a couple of 2-hour blocks on the calendar with senior leaders, and it’s amazing how much progress you’ll make.

There’s so much that goes into leadership—you won’t run out of things to talk about!

Annual talent audit

To ensure you’re setting and maintaining a high standard for excellence, schedule a talent audit at least once a year.

Most of us are so busy that if we leave things to chance, they’ll never happen.

The talent element will take on a life of its own, and lose alignment with your business goals.

But if you put it on your calendar, you increase the likelihood that it will happen.

Don’t allow yourself to get sucked into the urgent activities of the day-to-day.

Instead, make time to fix the foundational engine of your organization: your leadership.

The right pace for leadership development

Another common question related to leadership development is, “What’s the right pace?”

Put another way: “How soon should we start training up leaders?”

My answer is: Go as fast as you possibly can.

There is no better time than the present to train up future leaders.

The mistake many organizations make is they wait until a promotion is available or someone shows high potential to start training a new leader.

They should’ve started training from the time they walked in the door.

Every employee should be developed for leadership every day.

As your business grows, you’re going to need more leaders—of all kinds.

Some things to remember about leaders

Leaders are not just managers.

Individual contributors who lead by example or who take ownership of their projects are leaders too.

We want to instill leadership qualities in everyone who walks through our doors—not just those who want to ascend the org chart.

While some regulated industries might make it more difficult to ascend in leadership or limit growth opportunities, that can’t be an excuse for not moving quickly or not investing in your people.

When it comes to the pace of your leadership development, it’s more about mindset than industry.

About leadership development in flat organizations

While startups and flat organizations may approach leadership development differently than larger, more established businesses, the idea of building leaders shouldn’t take a back seat.

When you look at the four core leadership competencies (self-awareness, showing appreciation for others, inspire followership, and high competency), you need more of them in these kinds of work environments.

Leading a flat, fast-paced organization is a balancing act between chaos and speed—strong leaders can help strike the right balance.

A simple way to develop leaders

The best leadership development programs are a combination of formal and experiential learning.

The key is to help your employees find a way to do it without damaging their personal reputation or psychological safety.

For example: Let’s assume someone on your team wants to learn to be a better leader, and there’s a meeting coming up.

Ask them,

“What are you thinking of saying? What’s your contribution?”

Allow them to think through what they might like to say and prepare for the meeting, then set them up to share those insights (e.g., “Drew, what do you think?”).

These sorts of leadership development efforts will go a long way in not only growing leadership capacity but increasing confidence as well.

How to handle tough conversations with leaders

Tough conversations are tough.

But they’re also a critical component of leadership.

Good leaders love getting good feedback because it’s the only path to mastery.

That said, there are some ways we can improve the feedback process.

Show them you care.

If your people know you really care about them, it’s much easier to give feedback.

Building rapport happens before the feedback session, and it happens through action.

How are you showing your people you care?

Along the same lines, be aware of your intent when giving feedback.

Great leaders give great pointed feedback from a place of love.

Remember, you can't lead from behind a desk.

You must make real connections with your people!

Be specific in your feedback.

It takes courage and caring to give honest feedback.

Giving unactionable platitudes or indirect hints is so much easier, but not helpful!

Specificity will improve the likelihood that you get the results you’re looking for, and your employees will respect you for your honesty.

Be their champion.

Your job as a leader is to understand what your people want their ideal resume to look like.

Not everybody is gaming for CEO—and not everybody needs to attend business school to be a business leader.

As a manager or HR professional, pay attention to what your employees’ dreams are and help make those dreams come true.

Meet with them regularly to work on goal setting, career pathing, and creating opportunities for them to learn and grow.

Leadership development is an ongoing process.

And remember, you need to remain their champion even if they transfer to another department or organization.

Nothing comes across as more disingenuous as a leader how drops their support for people outside of their own team.

By developing leaders at all levels, your organization will start to see the true benefits of talent optimization: better teams, better performance, and better results.


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